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What is your age?
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What stone was your center stone in your engagement ring?
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How much did you or your loved one pay for your engagement ring?
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What was your center stone’s carat weight on your engagement ring?
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What style was your engagement ring?
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What is the #1 important factor when shopping for an engagement ring?
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Where did you buy your engagement ring?
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How satisfied are you with your engagement ring?
Our survey was conducted among men and women, ages 18-72 from the United States, and listed as “married” or “engaged” on Facebook.
1) What is your age?
We ended up having ages 19-72, male & female, from the U.S. answer this survey.
2) What stone was your center stone in your engagement ring?
“96% of Gen X’ers and boomers (ages 39+) have natural diamonds as their center stone on their ring, while only 57% of Millenials (ages 23 to 38) have natural diamonds.”
Results:
- 63% of center stones on engagement rings are natural diamonds.
- 9% of center stones on engagement rings are lab-grown diamonds.
- 12% were fake or simulant diamonds like cubic zirconia or moissanite.
- 16% were colored gemstones (which varied largely) from Sapphire to Alexandrite.
3) What was your center stone’s carat weight on your engagement ring?
“Bigger is only a little better as far as carat size goes. 95% who chose 1 carat or greater were the most satisfied, while 93% were satisfied with less than a carat.”
4) How much did you or your loved one pay for your engagement ring?
“52% of couples that paid less than $1,000 were satisfied or very satisfied with their rings, while only 41% that paid over $1,000 were satisfied or very satisfied.”
Results:
- 38% of couples paid less than $500.
- 21% of couples spent $500-$1,000 on their engagement ring.
- 16% of couples spent $1,000-$2,000 on their engagement ring.
- 9% of couples spent $2,000-$3,000 on their engagement ring.
- 5% of couples spent $3,000-$4,000 on their engagement ring.
- 3% of couples spent $4,000-$5,000 on their engagement ring.
- 2% of couples spent $5,000-$6,000 on their engagement ring.
- 3% of couples spent $6,000-$7,000 on their engagement ring.
- 3% of couples spent $7,000+ on their engagement ring.
5) What style was your engagement ring?
Results:
- 35% chose the solitaire style ring.
- 24% didn’t know what style their ring was.
- 41% chose styles that ranged from:
- 3% Pavé
- 5% Channel-set
- 9% Three-stone
- 3% Side-stone
- 1% Tension
- 10% Halo
- 6% Vintage
- 1% Flush
- 3% Bezel
6) What is the #1 important factor when shopping for an engagement ring?
A new, price conscious generation:
- 30% of Gen Z (ages 19-22) respondents considered Price the most important factor.
- 24% of Millenials (ages 23-38) considered Price the most important factor.
- 15% of Gen X (ages 39-72) & earlier considered Price the most important factor.
Results:
- 32% considered beauty as the most important factor.
- 28% considered quality as the most important factor.
- 23% considered price as the most important factor.
- 11% considered durability as the most important factor.
- 6% considered an ethically source as the most important factor.
7) Where did you buy your engagement ring?
“Only 5% of Millenials purchased their rings online, but 30% of Gen Z bought from an online store.”
Results:
- 31% of respondents purchased their rings from a chain jeweler.
- 26% of respondents purchased their rings from an independent jeweler.
- 15% of respondents purchased their rings online.
- 12% of respondents purchased their rings from an other offline location.
- 11% of respondents purchased their rings from a department store.
- 5% of respondents purchased their rings from a luxury jeweler.
8) How satisfied are you with your engagement ring?
Results:
- 67% were very satisfied.
- 26% were satisfied.
- 5% were neither satisfied nor dissatisfied
- 1% were dissatisfied.
- 1% were very dissatisfied.
A big thank you to all the survey participants! We couldn’t have done it without you.
Here are some helpful links if you are interested in learning more about GoodGem.org:
