Engagement Ring Survey 2019

Have you ever wondered about the “how” and “why” people choose certain engagement rings? Do they care mostly about the Price? Quality? Beauty? Ethical Sourcing? We’ve got some very interesting results for you, and you may be as surprised as we were. We had to get a good enough sample size to answer some of these questions, so we shot for a 95% confidence score to be sure of our results. Here are the questions we asked to 100 “married” & “engaged” U.S. Facebook users.

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Our survey was conducted among men and women, ages 18-72 from the United States, and listed as “married” or “engaged” on Facebook.

Engagement Rings Study Infographic

 

1) What is your age?

We ended up having ages 19-72, male & female, from the U.S. answer this survey.

 

2) What stone was your center stone in your engagement ring?

96% of Gen X’ers and boomers (ages 39+) have natural diamonds as their center stone on their ring, while only 57% of Millenials (ages 23 to 38) have natural diamonds.”

Results:

  • 63% of center stones on engagement rings are natural diamonds.
  • 9% of center stones on engagement rings are lab-grown diamonds.
  • 12% were fake or simulant diamonds like cubic zirconia or moissanite.
  • 16% were colored gemstones (which varied largely) from Sapphire to Alexandrite.

3) What was your center stone’s carat weight on your engagement ring?

“Bigger is only a little better as far as carat size goes. 95% who chose 1 carat or greater were the most satisfied, while 93% were satisfied with less than a carat.”

 

 

4) How much did you or your loved one pay for your engagement ring?

“52% of couples that paid less than $1,000 were satisfied or very satisfied with their rings, while only 41% that paid over $1,000 were satisfied or very satisfied.”

Results:

  • 38% of couples paid less than $500.
  • 21% of couples spent $500-$1,000 on their engagement ring.
  • 16% of couples spent $1,000-$2,000 on their engagement ring.
  • 9% of couples spent $2,000-$3,000 on their engagement ring.
  • 5% of couples spent $3,000-$4,000 on their engagement ring.
  • 3% of couples spent $4,000-$5,000 on their engagement ring.
  • 2% of couples spent $5,000-$6,000 on their engagement ring.
  • 3% of couples spent $6,000-$7,000 on their engagement ring.
  • 3% of couples spent $7,000+ on their engagement ring.

 

5) What style was your engagement ring?

Results:

  • 35% chose the solitaire style ring.
  • 24% didn’t know what style their ring was.
  • 41% chose styles that ranged from:
    • 3% Pavé
    • 5% Channel-set
    • 9% Three-stone
    • 3% Side-stone
    • 1% Tension
    • 10% Halo
    • 6% Vintage
    • 1% Flush
    • 3% Bezel

 

6) What is the #1 important factor when shopping for an engagement ring?

A new, price conscious generation:

  • 30% of Gen Z (ages 19-22) respondents considered Price the most important factor.
  • 24% of Millenials (ages 23-38) considered Price the most important factor.
  • 15% of Gen X (ages 39-72) & earlier considered Price the most important factor.

Results:

  • 32% considered beauty as the most important factor.
  • 28% considered quality as the most important factor.
  • 23% considered price as the most important factor.
  • 11% considered durability as the most important factor.
  • 6% considered an ethically source as the most important factor.

 

7) Where did you buy your engagement ring?

“Only 5% of Millenials purchased their rings online, but 30% of Gen Z bought from an online store.”

Where they purchased their ring.

Results:

  • 31% of respondents purchased their rings from a chain jeweler.
  • 26% of respondents purchased their rings from an independent jeweler.
  • 15% of respondents purchased their rings online.
  • 12% of respondents purchased their rings from an other offline location.
  • 11% of respondents purchased their rings from a department store.
  • 5% of respondents purchased their rings from a luxury jeweler.

 

8) How satisfied are you with your engagement ring?

Results:

  • 67% were very satisfied.
  • 26% were satisfied.
  • 5% were neither satisfied nor dissatisfied
  • 1% were dissatisfied.
  • 1% were very dissatisfied.

 

A big thank you to all the survey participants! We couldn’t have done it without you.

Here are some helpful links if you are interested in learning more about GoodGem.org: